“In NoSoEaWe Sissel Tolaas (smell artist?) combines the smells of four neighbourhoods in Berlin.
But how does one capture the smells of Reinickendorf, Neukölln, Charlottenburg and Mitte?
“I focused on site-specific smells,” says Sissel, “that were consistently present in each of the areas, like concrete, shoe shops, kebab meat and cashmere.” Using her scientific background and her extensive library of smells, Sissel brewed no fewer than 63 street scents to create NoSoEaWe. The spectacular outcome was instantly recognised by the citizens of Berlin as evocative of their beloved home.“
(text and visuals via http://www.sightunseen.com/2009/11/sissel-tolaas-scent-expert/)